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June 20, 2017

In this second-part edition of "How to Find Your Target Audience", we're going to talk about maintaining and growing your existing fan base.

June 13, 2017

This weekend I had a conversation with a client about her book. Something that she has struggled with is finding her target audience. She has a very broad message, but she writes in from a lens that makes it pertinent to certain people. It didn't matter how I put t...

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